TechCrunch Disrupt London Gets to #PowerUpp with Intelligent Energy
Posted on October 24, 2014
While we had a blast helping TechCrunch Disrupt SF live life unplugged a few weeks ago, we wanted to bring some of that great buzz closer to home. Fortunately, we got the chance to do just that this week at TechCrunch Disrupt in London. There are no shortage of bright minds and great ideas on our side of the pond, and so it was great to show off Upp amongst more local peers.
How did we fare on our home turf? Better than ever! Once again, it turns out there's nothing like wandering around a conference all day and draining your phone battery by noon to make you appreciate when someone hands you a portable hydrogen fuel cell. By 11 am both days, we had desperate attendees swarming the booth, many of them notified of our presence by the groundswell of enthusiasm for Upp on social media.
The TechCrunch attendees were not only incredibly appreciative of the convenience of getting to borrow a portable charger, but they were also completely wowed by the technology itself. Given the technical background of many of the attendees, they were fascinated by the sophisticated fuel cell technology compressed into Upp, and truly amazed that this kind of product will soon be available for them to purchase and use on a daily basis. The crew from ITProPortal even stopped by, and were so impressed by our demo that they featured Upp as one of the most exciting finds at the conference in their roundup of the action.
Favourite moment? When a conference goer arrived at our stand with another battery pack, which he'd unfortunately forgotten to charge before heading out to TechCrunch, thus rendering it useless. It really brought home the benefits of Upp versus other portable chargers - why live your life attached to wall charging but just with a longer tether when you could abandon the socket altogether and live life unplugged? Upp saved the day, and we charged not just his depleted phone, but his battery as well. Needless to say, we can now count him as one of our successful converts.
It was another great event, and the buzz about Upp is only continuing to grow. Luckily, all of our devotees won't have much longer to wait!